I was asked to write an essay with all the points from my first jazz times analysis.
here is the original analysis:

here is the essay after it:
The jazz times
The magazine I am going to analyse in this essay is called the Jazz times. This uses its cover in many ways to attract the target audience and inform people of what resides inside the covers.
The institution behind the Jazz Times dates back very far. It was original named Radio Free but due to popular coverage it earned it name change to Jazz Times in the 1980s. It is now the ‘world leading Jazz publication’. In terms of institutions like the BBC and Fox it is relatively small but it is a lot more specialized than them. However it is still sold globally and is very much international.
The audience for this magazine is relatively small but also very easy to identify. This is because the magazine is very specialized on the subject of Jazz so therefore only real Jazz fans would buy it. I think the ideal audience for this magazine would be 40-60 year old men who are big fans of Jazz. This is because this is the age-group that has lived through the prime time for jazz in about the mid 1980s. This magazine has very good circulation and is available from most good newsagents. It is also available through a subscription that is available on the magazines website and also available on the phone.
The magazine represents a lot of both positive things. The cover is done with very mellow colours like white purple in a very contrasting manner. This is to represent the people in the magazines passion for Jazz. I think it also represents a love for peace and the fact they don’t care who is reading their magazine as long as they have a love for Jazz and promotes a classless and a no racism lifestyle. I think it also represents their passion for pure and classy music.
The magazine uses many techniques to attract its target audience. One of these techniques is to use a hook. This is a small area of the front cover that has a not very detailed phrase. In this case it is ‘why vinyl still rules’. This is to attract the other generation that might like to collect records and also people that are nostalgic about when records were popular.
Another one of these techniques is to use a callout. This is a small quote from an article written inside the magazine by a celebrity or a well known person. It has to be a phrase they say that makes people think. In the case of the jazz times it is Rob Haynes saying ‘I am not letting a metronome hang loose.
Another feature that the magazine uses to attract the target audience and also keep old readers for repeat business is to keep regularity going in the magazine. This means that from issue to issue the title and style of the magazine stays the same. This includes font, colours and regular features within.
The jazz times also uses an inch column. This is a small column on the cover of the magazine which very briefly tells people of the main stories within the magazine. Examples of these on the jazz times are: Latin Jazz leaders, before and after Matt Wilson.